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NIKE FRAGMENT DESIGN WOMENS PLUS
NIKE FRAGMENT DESIGN WOMENS FULL
Watch the full Behind The Hype video above. In 2020, fragment also collaborated with HYPEBEAST for a collection of everyday essentials. He pulled the lightning bolt logo idea from a previous project titled Electric Cottage and found the word fragment by looking in the dictionary.įragment first began collaborating with Nike in 2010, establishing a longstanding partnership with the footwear giant that continues today. In the late 1990s, he left GOODENOUGH to launch fragment design, putting the idea of collaboration at the forefront of his business. In 1990, Fujiwara launched his own apparel label, GOODENOUGH, later teaming with Porter Yoshida on a collection of bags that helped popularize the idea of brand collaborations.
He also hosted a column on fashion and culture trends called Last Orgy, steadily becoming a mainstay in Japan’s import of Western style. He was heavily involved in Japan’s Western music scene, becoming one of the country’s first freelance DJ’s. Over the course of his more than 40-year career, Fujiwara has drawn influence from global culture, stemming from his travels in the 1980s where he bore witness to the energetic punk scene in London and the rise of hip-hop in New York.
Often dubbed “the godfather of streetwear,” Fujiwara has been cited as a cultural influence by artists and designers like Takashi Murakami and Virgil Abloh. The Japanese designer has also lent his signature touch to other noteworthy collaborations with brands like Pokemon, Maserati, Moncler, Levi’s, Beats by Dre, and Louis Vuitton, to name a few. Fujiwara recently teamed up with Travis Scott to launch a surprise merch collection late last month, alongside a highly-anticipated Travis Scott x fragment design x Air Jordan 1 Low, set to release this weekend.
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